It all began as an experiment. We wanted to challenge the status-quo in people’s lives in one city, our hometown of Dallas. So in 2008, we launched as a local nonprofit aiming to reach our city with the stories of a different kind of life.
At the time, the steep rise in online video content was just beginning to gain traction. We joined that early movement with a unique message of our own through a series of 20 short films. Each film captured the true and authentic story of an individual whose life had been changed. At the end of every story, the person summarized their new life with one singular statement:
“I Am Second”