The Blog: On Second Thought


Dylan Stopher was given his first I am Second wristband while volunteering at a Newsboys concert. Whether it is at his job as a Funeral Director, with his youth group, or back in South Africa, Dylan uses every opportunity he gets to ignite a fire with the message of Second. While Dylan has numerous opportunities to share with individuals in the states, his most inspiring moment involves sharing Second on his first trip to Johannesburg, South Africa.

When he arrived, Dylan and his team were invited to attend a BBQ, but declined the invite to host a youth gathering instead.  Dylan, a lover of rap music, asked the group if they had heard of the Hip Hop artist, Lecrae.  He was astonished to find none of the teenagers knew him.  At that moment, he played Lecrae’s I Am Second film.  He quickly noticed the youth were captivated as this young artist who looked like them and talked about the radical freedom he found outside the world of drugs, theft, alcohol and gang activity. Tears and conversations gradually filled the room. By the end of the gathering the youth flooded the product table wanting an I Am Second wristband and other tools. Before you knew it, the team ran out of all the product!

Later that night, a man found Dylan because he sincerely wanted a wristband. They began to talk.  He opened up about his previous crack addiction and how Lecrae’s film encouraged him to find his identity and hope elsewhere. The night came to a close when Dylan gave this man his I am second volunteer t-shirt.

One year later, he returned to Johannesburg.  Dylan was greeted by this same young man.  Still free from crack and still rocking his I am Second volunteer shirt.unnamed


It all started when a young guy named Ethan was diagnosed with a rare cancer four years ago.  Last year an 8th grader named, Peter, got his buddies together on Friday mornings to pray for Ethan at a middle school in Midlothian, TX. They began using I am Second materials and as they opened it up to others, it immediately went to 80+ students.

IA2_2Frank Seale MS_Small Groups_2014_IMG_0562

These students formed Team Ethan in order to support their friend through this battle with cancer. Team Ethan inspired these weekly I am Second groups.

IA2_Frank Seale MS_Small Groups_2014_IMG_0393

On this particular morning, 140+ students flooded through the doors and Peter opened the group with his story.

IA2_Frank Seale MS_Small Groups_2014_IMG_0377

The students then broken into I am Second Groups to discuss the story.

IA2_2Frank Seale MS_Small Groups_2014_IMG_0558

As they gathered, they shared their stories and talked about life and God.

IA2_2Frank Seale MS_Small Groups_2014_IMG_0551

Before the bell would ring for class, the students ended their time together talking to God.

Home-White-Kaka-2 The shift of visitors to the I am Second website since the launch of Kaká’s film shows the worldwide reach of the movement.

In the week prior to Kaká’s film, 6 countries provided over 90% of the traffic to

United States
United Kingdom

Since the Kaká film launched, 15 countries have accounted for 85% of the traffic to, indicating increased visits from around the globe:

United States
United Kingdom
Costa Rica


Please enjoy the following update from Second and former Navy SEAL, Remi Adeleke:

Hello I am Second family,

Remi's FamilySo much has happened over the past few months.  For the sake of time, I’ll only touch on the highlights.  First, my wife Jessica gave birth to our baby boy Cayden on February 19th. He was born weighing 7 pounds 6 ounces and measuring 20.5 inches long.  Cayden has brought so much joy to our lives, and has taught us a new aspect of love we have never experienced.  Providentially, my brother’s wife gave birth to their first child on the same day!

God has also blessed my company.  For those who don’t know, I am part owner of a consulting company, Acumen Performance Group (APG).  APG trains Professional Athletes, Collegiate Athletes, Olympians and Corporations on SEAL principles.  Our topics range from Team Building to Mental Toughness.  This second Quarter of 2014 is projected to be our biggest quarter in our company’s history.  I truly credit all of our success to the Lord our God.

Last year APG had the luxury of running the I am Second Leadership Team through a day of TEAM training.  Considering all the athletic and corporate organizations I’ve worked
Remi Speakingwith, our event with I am Second is among my favorites.

Lastly, with I am Second Speakers, there have been many opportunities for me to share my testimony, help others discover the I am Second movement.  At these events, we’ve seen many live Second!

-Remi Adeleke

Momentum for I am Second Speakers continues to grow, bringing Seconds and their stories to conferences, college campuses, churches and special events everywhere.  Recent bookings include speaking engagements for Seconds Matt Barkley, Remi Adeleke, Karen Green, Bradie James, Sean Lowe, Jason Castro, and I am Second author, Doug Bender.

Please stay tuned and connect with I am Second Speakers on Twitter and Facebook.


J’s Coffee Shop is an outreach ministry where we encourage our regulars to invite  friends who belong to different faiths. We try to make it not seem so much like church so they won’t feel intimidated. It actually started out as a homework club, but after three to four times the kids figured out it was more fun if they didn’t bring their homework. We do a very short devotion time. Aside from that we just hang out, eat, play games, etc. When I use the IAS videos for devotion time, I usually make some comments about the content and I always invite questions, but I don’t force the issue. We have watched dozens of films such as Propaganda, Vitor Belfour, and Wayne Huizenga.

Most of the discussion takes place in the kitchen afterwards whether one-on-one or in small groups. After the Propaganda video, one kid said that “He explains the truth like a boss”. Another kid was very moved by the Vitor Belfour story, having spent a number of years in a Russian orphanage before being adopted and brought to the US. He said a lot of his story was similar. I think you could have heard a pin drop when I showed the Wayne Huizenga film. They’re pretty smart and I think they picked up that me showing them a film featuring a rich and entitled man was me calling them out as somewhat entitled.

The kids identify with the films and often times they know the people giving their testimony. It’s enlightening for them to see people who seem like they have it all together don’t always have it all together. Many of the kids have realized that having wealth and power does not guarantee happiness. It is hard to say specifically how their lives are impacted, but I know the films are contributing to their lives. Plus, they keep coming and their parents aren’t making them. I’ll take that as a win.

-Ken Foster

For more information about the I am Second tools, click here.

EduardoOrtiz copy

Until the Summer of 2012, I was not a runner, in fact until my church announced the FIT FOR LIFE 5K – I had never participated in a running race. With some simple social steps and a small group of I Am Second volunteers we created a Facebook group where we would team up, wear the Finish Second shirt, and be united as a team to run.

Now, two years later the I Am Second Runners Group exist to support and to encourage any runner to run, but to always FINISH SECOND- we share stories on how the gear sparks lively conversations and we join forces to create teams on any race at anytime.

With every race I do, I wear my FINISH SECOND shirt and it is amazing how it allows for people to engage in conversations – some identify with the message of I am Second and they shout –” awesome shirt” others say  “I love your shirt”. But, the ones I really enjoy are those people that come to me and ask me , “What does I am Second mean?”

I can recall last year when at the TooColdToHold Race this girl approached me and asked, “Why do you wear that shirt? What do you mean Finish Second?” I was able to be open and share my heart with her to let her know that I don’t have it all together. It is my faith in God that enables me to finish any race. I have realized that everything makes sense when I put God first in my life.

The I am Second Runners Group shares this common bond -To live SECOND: to know that we run this race because we were born to do so. We say, “find some running partners, forget what lies behind, strain forward to what lies ahead, and press on toward the goal.” Now, after 20 plus races, I run social runs, run training runs, and lead running groups. I fill my calendar with half marathons and trail runs that go beyond the proverbial 26.2 but at every race, I wear the same shirt, to start a conversation, to FINISH SECOND.

Eduardo Ortiz

To get the gear and start a conversation please visit the I am Second Store and share your stories with us!

top ten blog-01

top ten blog-02

Everyone needs a pen to write out those checks, pay the bills, and to wrap up work.  Warm up the office with the I am Second pen.

top ten blog-03

Let your teen keep track of the car keys with an I am Second Carabiner.  Plus get a reminder to be Second while driving in busy traffic!

top ten blog-04

A practical, yet thoughtful gift for mom or dad, spouse or you! Start conversations with new clients and employees whenever a business card is needed.

top ten blog-05

Jazz up the season Second-style with a hot n’ fresh Cabbie Hat.  Grandad, uncle, or friend can always use more style, right?

top ten blog-06

A perfect quick and easy read with a cup of coffee in the mornings to get you ready for the day ahead.  Get two. Your best friend might like something like this as well.

top ten blog-07

Deep conversations over a cup of something warm happen often. This mug can be a door opener to sharing God’s story!

top ten blog-08

Have tech savvy friends, kids or parents?  An I am Second iPad sleeve will keep their iPads nice and cozy.

top ten blog-09

This month’s promo codes give you a discount on everyone’s favorite T-shirt.  Great for all shapes and sizes- and all friends and family. Starting conversations is its specialty.

top ten blog-10

We heard pink is the new black. Add the finishing touch to that winter wardrobe with the I am Second Wristband, now in hot pink.

top ten blog-11

Camo hat inspired by The Robertsons’ Second film – enough said!

Robertson Film Makes for Biggest Month Ever

Thanks for making November the biggest month ever! With more than 2.5 million views in just a few short weeks, the Robertson film made for the biggest month ever for I am Second and YOU made it all possible. Our biggest thanks goes to all those who shared the film and hosted one of the 9,651 watch parties in homes, offices, and churches across the nation, beards and all. Here were some of our favorite pics you sent in:


“4 Generations of Duck Dynasty fans and fans of I am Second, only one of us just didn’t need a beard on a stick though!” -Maggie Beasley












“Been showing the film at different homes, just so excited to share it with people! Laughs, tears, hope…its all good.” -Julie Kieschnick














“Beards aren’t just for the guys…” -Stacy Steele












“Beards-a-plenty” -Billy Butler










Plus, check out the coverage of this new film by CNN and Good Morning America:

CNN Headline News features the Robertsons and I am Second:

Good Morning America talks the Robertsons and their road to recovery:

Fox News feature:



CNN reports ( that total spending over Black Friday last year hit a new record of $59.1 billion.  While this is a season for shopping, that is not what makes this season special.  This is a season based on relationships, friendships, and family.  If it weren’t for all these people in our lives, we would not have over 307.67 million people rushing to the stores on Black Friday. The key to making this season special is not the shopping, but rather remembering who you are.  You are Second.

Why? How does being Second make this season special?  It gives you reason for the shopping, for the giving, and putting up with your family drama.  When we are Second, the reason for the season comes alive.

Here are the 5 ways to making your season special:

1. Throw a party. We all have friends where the holidays are not the happiest time of their lives.  Many of our friends might not have family, friends, or anyone to shop for but themselves.  Invite them to join you and your family.

2. Have a small group.  Do you have some friends or family that aren’t Second and you don’t know how to start that conversation? Invite your friends, family, or even co-workers to discuss life and God. Get the FREE Hope for the Holidays discussion guide:

3.  Become a storyteller.  It is easy to get caught up in the shopping rush of the season. Share the story for the reason for the season.  It can be as simple as inviting a friend, coworker, or family member to lunch and discussing what it means to be Second.  Or it can be as extravagant as making dinner, picking out a Christmas Classic, and exchanging white elephant gifts, then sharing the reason behind the gifts.  Whatever you do whether big or small, share the story behind the season.

4.  Play with the kids.  How can you tell your kids about being Second? This can be as simple as asking them what they think it means to be Second and what that looks like.  Invite them to help you come up with ideas of how to be Second together.  Help them tell their teachers, friends at school, or friends on their soccer teams.  Let the season come alive for your kids.

5. Make that phone call. Here is the tough one.  Do you have any friends or family members you don’t talk to anymore? Maybe you had a hurtful conversation with a friend, a coworker, or even someone in your family.  Now is the perfect time to give them a call, ask them out for coffee, for lunch, or for just a few minutes of their time.  Remember who you are.  You are Second.

You can’t make this season special by giving them that diamond necklace, that motorcycle, American Girl Doll, or Red Ryder BB Gun.  What makes your season special is not based on how much money you spend.  It is based on who you are. If you are Second, it changes how you celebrate this season and it changes your relationships.  When we are Second, the reason for this season comes alive.

Share photos of ways to be Second with your friends and family this season and we will share our staff favorites in an upcoming blog post!


As a Navy SEAL, Remi Adeleke recalled “living in a foreign country where you know people want to kill you; you kind of live on edge; you always have to be attentive.”

Jessica, his wife, remembered longing for a time when she wouldn’t need to worry “about the constant threat of somebody harming [Remi] whether sleeping or awake; for him to experience the luxury of a hot shower and a comfortable bed.  And of course to just have him in my arms again!”

But they also knew that living Second in a me-first world was another very real battle they must fight. Fighting to be Second in a world of first is hard.  The battle can be gruesome and exhausting at times.  But we fight, because there is a battle to be won.  There is a victory.

“Being a Navy SEAL strengthened my faith exponentially,” Remi said. “Every day I knew that I could die at any moment. My career as a Navy SEAL helped me to not just read the afterlife promises of God, but to believe them and trust them wholeheartedly.”

As a Navy SEAL, he was trained to fight.  “I had to engage in warfare through many different methods,” he said. “My career in the physical as a warrior has helped me to prepare for my job in the spiritual, as a spiritual warrior.  I had to put on my breastplate, utility belt, helmet, shoes, and bring my weapons on every mission.  If I didn’t I would be combat ineffective.”

20101203-20101203-E3_I am Second_Remi Adeleke 88Military families face battles on two fronts, overseas and at home. “I really do have a new understanding and appreciation for what many military families go through,” Jessica said. “I took each day one at a time and put complete trust in God.  As long as I did not think my own thoughts, but instead, meditated on the faithfulness of God, I was ok.”

Because of their dedication to the fight for a life of Second Remi and Jessica were able to say, after the deployment the first month back home was pretty “normal”.  Jessica says Remi, “has such a mental toughness and most importantly, a complete trust in God, and I believe these attributes allowed his seamless adjustment back home.  He also spent the majority of his free time on deployment studying God’s word and I could see how that helped him greatly while away and on coming home.”